Introduction to Product Management

Duration : 1 day

© AFI by Edgenda inc.

This one-day training is designed to support professionals in transitioning from traditional project management to product management, with a focus on value creation and the adoption of agile methodologies.

Audience

Project management professionals

Prerequisites

Having training or experience in project management

Objectives

• Understand the fundamental principles of product management and the differences with traditional project management.
• Identify key roles (Product Manager, Product Owner, Scrum Master, team) and describe their contribution to product management.
• Apply agile methodologies in a context of transformation toward product management.
• Analyze the impact of roles and responsibilities on value creation and product delivery.
• Evaluate the obstacles to implementing product management and propose adaptation strategies.
• Adapt one's agile mindset to their own professional context to support a successful transition.

Teaching method

The training alternates between presentations, experience sharing, and hands-on workshops (60% of the time).

Contents

Transitioning from traditional project management (PM) to product management (PdM)

• Why?
• How?
• Value creation

Roles in PdM

• Product Manager (PM)
• Product Owner
• Scrum Master
• Multidisciplinary team

Product backlog

• Prioritization
• Iterative implementation
• Delivering value quickly

Team culture

• Cross-functional collaboration
• Self-organization
• Continuous improvement

Obstacle management

• Adaptation
• Inspection