Create and manage segments in Dynamics 365 Customer Insights - Data (MB-7006) - Training Courses | Afi U.
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Create and manage segments in Dynamics 365 Customer Insights - Data (MB-7006)

Microsoft Partner
Private session

This training is available in a private or personalized format. It can be provided in one of our training centres or at your offices. Call one of our consultants of submit a request online.

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  • Duration: 1 day
  • Regular price: On request

Course outline

Reference : MB-7006

Duration : 1 day

© AFI par Edgenda inc.

In this Microsoft Dynamics 365 course, MB-7006, learners build a segment from profiles, generate insights and suggested segments, and manage segments. In addition, students will ingest a dataset and build a simple customer profile.

Audience

  • Business Analysts
  • Data Analysts
  • Marketing Professionals
  • Customer Insights Specialists
  • CRM Administrators
  • Consultants working with Microsoft Dynamics 365 Customer Insights

Prerequisites

Familiarity with the basic features of Dynamics 365 Customer Insights, including data and basic data modeling principles.

Objectives

  • Ingest data from various sources into Dynamics 365 Customer Insights - Data to create a unified customer profile.
  • Build customer profiles by defining source columns, duplicate record settings, and matching rules.
  • Configure searching and filtering indexes to optimize data retrieval and analysis.
  • Define and utilize measures to gain deeper insights into customer behavior and trends.
  • Create and manage customer segments based on specific criteria and attributes.
  • Generate segment insights to understand customer preferences and tailor marketing campaigns.

Contents

Ingest Data into Customer Insights - Data

  • Import data sources using Power Query
  • Clean, transform, and load data
  • Connect to an Azure Data Lake
  • Connect to a Microsoft Dataverse
  • Work with data sets
  • Refresh data sources

Create a Unified Customer Profile in Dynamics 365 Customer Insights - Data

  • Define source columns
  • Define duplicate record settings
  • Define matching rules
  • Create a unified customer profile

Work with Dynamics 365 Customer Insights - Data

  • Configure searching and filtering indexes
  • Define activities
  • Work with measures
  • Segmentation
  • Get suggested segments
  • Segment insights
  • Use Customer Insights - Data for a complete solution

Guided Project - Create and Manage Segments with Dynamics 365 Customer Insights - Data

  • Prepare for the guided project
  • Exercise - Create unified customer profiles
  • Exercise - Create measures
  • Exercise - Create segments
  • Exercise - Generate segment insights