Module 1 – Fundamentals and Exploration 1. Welcome and Introduction - Icebreaker: Share a personal story in 2 minutes (introduce yourself through a narrative).
2. Understanding Strategic Storytelling - The difference between communicating facts and telling a story.
- Elements of a mobilizing narrative: protagonist, challenge, tension, resolution, call to action.
- Inspiring examples (company cases, leaders – videos).
3. The Manager’s Role in Influence and Mobilization - When and why to use storytelling in an organizational context.
- Connection to transformational leadership and mobilizing communication.
- Group discussion: What transformation challenges are participants experiencing, and where can storytelling help?
4. Practical Workshop (Experimentation) – Identifying Key Stories - Individual work: Identify a meaningful experience from your professional or organizational journey.
- Work in pairs: Share your story and receive feedback.
- Group debrief and discussion on the impact of the stories heard.
Module 2 – Construction and Application 5. Techniques for Structuring a Mobilizing Narrative - Simple models (e.g., three-act narrative structure, “Hero’s Journey” model adapted for management).
- Ingredients to evoke emotion and strengthen credibility.
- Adapting your narrative to your audience (teams, executive committee, partners).
6. Practical Workshop (Experimentation) – Building Your Strategic Story - Small group work: Each participant chooses a real challenge from their organization.
- Story construction using a provided template.
- Presentation to the small group with structured feedback.
7. Role Play – Storytelling to Mobilize - Simulation: Present your story to a group as if they were your team.
- Managing verbal and non-verbal communication.
- Group feedback and self-reflection.
8. Integration and Action Plan - Each participant defines a concrete situation where they will use storytelling in the coming weeks.
- Sharing of commitments.
- Conclusion and synthesis of key learnings.
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