Selling in the digital age

Acquire new sales knowledge in the current digital context. Understand its approach, process, interactions and social environment.

Private session

This training is available in a private or personalized format. It can be provided in one of our training centres or at your offices. Call one of our consultants of submit a request online.

Call now at 1 877 624.2344

Duration: 1 day
Regular price: On request

Course outline

Duration : 2x 1/2 day

© AFI Expertise inc.
Today's consumer is social. Leveraging social media and the web have become integral to a winning sales strategy. To stand out and succeed, companies and sales professionals must adapt their approach and adopt strategies and techniques that fit into a digital environment. The Selling in the Digital Age course aims to develop the skills and abilities needed to better understand today's consumer, take advantage of technology to transform one's sales approach and obtain conclusive results.
Audience	Managers, sales professionals
Prerequisites	Although not mandatory, we strongly recommend that you have taken the Building a digital culture.
Objectives	Understand the principles of social selling Understand the buying process and types of interaction in a digital environment; Develop your web presence; Integrate modern sales strategies and techniques into your process.
Teaching method	Lectures, demonstrations, guided exercises, case study
Contents	The principles of social selling Define what social selling is Identify the levers and benefits Identify measures of success Establishing a web presence Creating your personal brand The buying process of the contemporary consumer Understand the 6 steps of the buying process Identify the communication channels at each stage of the process Recognize the importance of content strategy and maximize the impact of interactions Strategy and techniques Identify influencers Targeting potential buyers Engage in conversation Use the right tools to optimize your approach

Surround yourself with the best

Florence Jacob

Trainer

As a holder of a double bachelor's and master's degree in management from HEC Montréal, Florence has accumulated nearly 10 years of experience as a consultant and specialist in organizational development. Her career in parapublic, public and private organizations has allowed her to perfect her expertise in coaching and leader development. Promoting knowledge sharing and managerial skills transferring is at the heart of her approaches as a consultant. Florence is known as a committed partner. Her support type is dynamic, structured and oriented towards an opened and transparent communication.

Jean-Claude Silva

Trainer

Trainer, coach and senior advisor for more than 15 years, Jean-Claude Silva has a solid experience as a trainer and coach in training and organizational development. As an approved trainer and certified professional coach, he guides, among other things, high-level managers in their decision-making. Jean-Claude is a competent and effective communicator, able to get in touch with people of all levels and help them achieve their goals.

Janet Lough

Trainer

Janet Lough is a skilled, dynamic, authentic trainer, facilitator, and bilingual coach. She has over 25 years of knowledge and experience in management, training, communication, operations, strategy, and leadership in the non-profit sector and in entrepreneurship. This enables her to better understand her client’s business reality.

Josée Blaquière

Trainer

Josée Blaquière has more than 40 years of experience as an organizational development consultant, as a facilitator and trainer, and as a coach for leaders and their teams. In addition to her extensive experience with leaders and their teams, Josée has led several conception and animation projects for leadership, performance management and coaching training programs. Josée is a graduate in industrial relations and holds a master's degree in organizational development MSOD.