Afi U. microprogram

The essentials of an ESG strategy

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5 days

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Invest in your long-term viability

The stakes have never been higher when it comes to assessing and managing environmental, social and governance (ESG) factors. Forbes magazine rates ESG as the number one factor influencing corporate strategy.

Once considered secondary, or even a constraint for companies, ESG issues now play a critical role in a company’s long-term viability. In fact, a reliable, credible ESG strategy is an essential value-creation tool.

Our ESG strategy microprogram draws on the latest knowledge to equip you with the skills you need to adopt ESG best practices rooted in cutting-edge research. At the end of this course, you will not only understand ESG issues and their impact but also know how to exploit them strategically. This will help you optimize both the profitability and viability of your organization

Be ready to ...

  • Identify and integrate ESG issues into your strategies

  • Support ESG-related organizational change

  • Influence your peers and measure your impact

  • Identify and collaborate with key stakeholders

  • Discover a practical approach to creating your action plan

... and drive immediate value for your organization

  • Access cheaper sources of financing (sustainability loans)

  • Enhance your ability to attract and retain talent, particularly from the younger generation

  • Develop innovative solutions and establish new business models

  • Prepare for regulatory changes, consumer preferences and new sustainable development standards

Experience the learning journey
with Afi U.

Intensive learning experiences designed for professionals seeking rapid advancement in a specific field. Immerse yourself in interactive, in-depth learning sessions led by field experts. Leave with practical, adaptable skills ready for immediate implementation in your workplace.

Engage with your microprogram

Learning activities

  • Workshops
  • Case studies
  • Reading and preparatory assignments
  • Individual action plan

Science and technology

  • Knowledge reinforcement
  • Practical challenges and action plan follow-up
  • B12 platform to support learning transfer
  • Microsoft environment enabling collaboration

The community

  • Mixed cohorts from diverse backgrounds
  • Workgroups with peers in similar roles and functions
  • Preferred access to the Circles by Afi U.

Study plan

Session 1

Introduction to ESG

  • Introduction and integrating ESG into corporate strategy
  • Supporting new strategies that address ESG issues in a cost-effective way
  • Characteristics of integrated sustainability and case study

Session 2

ESG materiality

  • Introduction to ESG materiality and impact measurement
  • ESG strategy for competitive advantage
  • Social strategy to mitigate the impact of social activist protests

Session 3


  • Introduction to the components of a climate change strategy
  • Strategies for reducing exposure to climate risks
  • Climate risk mitigation tools: diversification, innovation, hedging, internal carbon pricing and purchase of carbon credits
  • Making a gradual transition to a carbon-neutral economy: Risks and opportunities

Session 4

Sustainable development

  • Sustainability trends and value creation
  • A systematic approach to achieving sustainability goals
  • Learning more about the concept of product end-of-life management
  • The investor’s point of view: Different ESG investment strategies

Session 5

Capitalizing on the value of sustainable development

  • Does sustainable development lead to higher profits, or can the most successful companies afford to become sustainable?
  • Monetizing the benefits and quantifying the impact of ESG performance on the company’s bottom line
  • Making sustainability leadership part of your corporate DNA

Case studies

Research and discuss real-world ESG applications to deepen your understanding of the drivers of creativity, leadership and team spirit.


Exploring customer loyalty to well-known cell phone brands through the lens of neuroscience.


Analyzing how your company can benefit from one of the most fundamental changes in our history.


Learn how researchers were able to assess and predict consumer preferences with ESG.

Microprogram Lead

Nathalie Gosselin

Over the past three decades, Nathalie has established herself as a high-calibre manager, business coach and strategic advisor locally and internationally in both the public and private sectors. She has a PhD in proactive crisis management and master’s degrees in business administration and sustainable development, and she has successfully executed a number of strategic and operational projects for organizations that were in profound transformation, under extreme pressure or even on the brink of failure.

Finding maneuvering room and pulling the right levers to shift from a transformation plan to a sustainability plan clearly defines the driving force behind her vision for Afi U's strategic management training offering.

Invited contributors and experts

Élise Nobileau Forget
Marie-Élaine Duguay
Luc Lachappelle