Transforming customer experience with artificial intelligence

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  • Duration: 2 days
  • Regular price: $2,050
  • Preferential price: $1,745

Course outline

Duration : 2 days

It only takes a few months of operating a digital platform to understand the difficulty of providing the right item, to the right person, at the right time.
Whether it's to make your website dynamic, create an intelligent search engine providing relevant results to your visitors or to send the right sales email at the right time, personalization engines use machine learning to recommend the next best action to your customers and visitors.
Personalization engines, which include recommendation engines among others, allow you to link items on your digital platform, behaviors and data collected about your customers/visitors to offer relevant suggestions and provide a personalized user experience.
In this hands-on training, you will be led to understand the concepts of the different personalization engines as well as how the recommendation engines work through machine learning.
With the workshops, you will be able to understand how to take advantage of personalization engines in your company.


Vice-presidents, managers, directors who want to understand and implement a customization engine through machine learning in their company.
Marketing, sales, customer service.


  • Demystify the basic concepts of machine learning and customization engines
  • Understand how to apply customization engines thanks to machine learning.
  • To master the different use cases and the process to achieve its automation.
  • Understand and experiment, at a high level, how an algorithm behind personalization engines works

Teaching method

  • 50% theory, 50% workshops
  • In person / Online
  • Training designed for the business world
  • Practical hands-on and pragmatic workshops.
  • The trainers are also consultants on client mandates.

Surround yourself with the best

Pierre-Edouard Brondel
Pierre-Edouard Brondel
Trainer and Desktop Application Consultant
Renowned as an educational expert in the IT and office technology field who has accumulated more than 25 years of experience, Pierre-Édouard is first and foremost passionate about human capital.
Marc Maisonneuve
Marc Maisonneuve
Trainer and Professional Efficiency Consultant
Frédéric Paradis
Frédéric Paradis
Certified Trainer and Cloud Architect
As a certified Microsoft trainer, Frédéric describes himself as a Cloud magician who easily navigates the mythical space between technology and reality.
Luc Labelle
Certified Trainer and IT Consultant
Recognized by his peers as an inspiring coach, trainer, and consultant, Luc is able to transfer his knowledge to benefit his teams.
Be aware of trends, innovations and best practices, every month.
Training center accredited by Emploi-Québec, Accreditation : 0051460
GST : 141582528 – QST : 1019557738
© 2020 AFI
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