Duration : 2 days
It only takes a few months of operating a digital platform to understand the difficulty of providing the right item, to the right person, at the right time.
Whether it's to make your website dynamic, create an intelligent search engine providing relevant results to your visitors or to send the right sales email at the right time, personalization engines use machine learning to recommend the next best action to your customers and visitors.
Personalization engines, which include recommendation engines among others, allow you to link items on your digital platform, behaviors and data collected about your customers/visitors to offer relevant suggestions and provide a personalized user experience.
In this hands-on training, you will be led to understand the concepts of the different personalization engines as well as how the recommendation engines work through machine learning.
With the workshops, you will be able to understand how to take advantage of personalization engines in your company.
Vice-presidents, managers, directors who want to understand and implement a customization engine through machine learning in their company.
Marketing, sales, customer service.