Selling in the digital age

Acquire new sales knowledge in the current digital context. Understand its approach, process, interactions and social environment.

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  • Duration: 2 days
  • Regular price: $550
  • Preferential price: $465

Course outline

Duration : 2x 1/2 day

© AFI Expertise inc.

Today's consumer is social. Leveraging social media and the web have become integral to a winning sales strategy. To stand out and succeed, companies and sales professionals must adapt their approach and adopt strategies and techniques that fit into a digital environment.

The Selling in the Digital Age course aims to develop the skills and abilities needed to better understand today's consumer, take advantage of technology to transform one's sales approach and obtain conclusive results.


Managers, sales professionals


Although not mandatory, we strongly recommend that you have taken the Building a digital culture.


  • Understand the principles of social selling
  • Understand the buying process and types of interaction in a digital environment;
  • Develop your web presence;
  • Integrate modern sales strategies and techniques into your process.


The principles of social selling

  • Define what social selling is
  • Identify the levers and benefits
  • Identify measures of success

Establishing a web presence

  • Creating your personal brand

The buying process of the contemporary consumer

  • Understand the 6 steps of the buying process
  • Identify the communication channels at each stage of the process
  • Recognize the importance of content strategy and maximize the impact of interactions
Strategy and techniques
  • Identify influencers
  • Targeting potential buyers
  • Engage in conversation
  • Use the right tools to optimize your approach

Surround yourself with the best

Ysabel Viau
Ysabel Viau
Trainer, MBA, CQ certified
An artist with an MBA - Ysabel combines creativity and solid business knowledge to innovative training, compelling communications and effective development strategies and compelling communications. She garners over 30 years of experience in marketing and communications as an entrepreneur, GM, CMO, and writer. She has provided strategic development and communications services to local and international businesses in various industries, including technology, design, lifestyle/fashion, publishing and culture.
Alain Beaudoin
Alain Beaudoin
Trainer, Coach and Leadership Consultant
Known for the creative fuel that he brings to projects thought to be impossible to carry out, Alain is convinced that people are at the heart of change and focuses his approach on each individual’s positive development.
Marie-Pier St-Hilaire
Marie-Pier St-Hilaire
A successful entrepreneur, Marie-Pier loves challenging the status quo to attain excellence and achieve business objectives.
Natacha Viens
Natacha Viens
Coach, Consultant and Leadership Trainer
Natacha is a leadership development trainer and coach known for her gift of motivating, inspiring and mobilizing individuals to take action.
Be aware of trends, innovations and best practices, every month.
Training center accredited by Emploi-Québec, Accreditation : 0051460
GST : 141582528 – QST : 1019557738
© 2021 AFI
AFI Expertise

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