Communications and Cultural Intelligence

Meet the challenges of communicating in diverse cultural contexts as applied to marketing - multilingual campaigns, international markets, multicultural audiences, etc.

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  • Duration: 0.5 days
  • Regular price: $600
  • Preferential price: $510

Course outline

Duration : 3 x 70 minutes
Schedule : 9:30AM - 1:00PM

Creating Effective Communications for Multicultural Audiences

Culture is a critical vector in developing effective communications. Each culture perceives and acts according to its values. Communications and Cultural Intelligence addresses the challenges of cross-cultural communication applied to marketing and commercial communications (social media, PR, advertising, etc.).
Whether for audiences of diverse ethnicities, generations, professions or genders, this course explores the impact of cultural values on message perception and consumer behaviour.


Marketing and communications executives, teams and professionals in organizations or agencies


Diploma, training and/or practical experience in marketing/communication


Communications & Cultural Intelligence intends to raise participants' awareness of the impact of cultural differences in marketing. It endeavours to equip them to communicate more effectively in the context of diverse cultures - particularly in the development of messages or campaigns aimed at foreign markets or multicultural audiences.


Based on the Western communication model, this workshop examines the impact of cultural diversity on the SENDER (communicator/advertiser), the MESSAGE ("speaking the language" of the audience), the MEDIUM (choice of media) and the RECEIVER (consumer/audience/stakeholder).

Module 1
  • Cultural intelligence
  • Cultural values
  • Global cultural clusters
  • Activity
Module 2
  • Cultural expressions
  • Effective communication
  • Cultural manifestations
  • Culture and communication
  • Activity
Module 3
  • Culture and media
  • Culture and the consumer
  • Case study

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Surround yourself with the best

Ysabel Viau
Ysabel Viau
Trainer, MBA, CQ certified
An artist with an MBA - Ysabel combines creativity and solid business knowledge to innovative training, compelling communications and effective development strategies and compelling communications. She garners over 30 years of experience in marketing and communications as an entrepreneur, GM, CMO, and writer. She has provided strategic development and communications services to local and international businesses in various industries, including technology, design, lifestyle/fashion, publishing and culture.
Alain Beaudoin
Alain Beaudoin
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Known for the creative fuel that he brings to projects thought to be impossible to carry out, Alain is convinced that people are at the heart of change and focuses his approach on each individual’s positive development.
Marie-Pier St-Hilaire
Marie-Pier St-Hilaire
A successful entrepreneur, Marie-Pier loves challenging the status quo to attain excellence and achieve business objectives.
Natacha Viens
Natacha Viens
Coach, Consultant and Leadership Trainer
Natacha is a leadership development trainer and coach known for her gift of motivating, inspiring and mobilizing individuals to take action.
Be aware of trends, innovations and best practices, every month.
Training center accredited by Emploi-Québec, Accreditation : 0051460
GST : 141582528 – QST : 1019557738
© 2021 AFI
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