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Communicating Effectively in a Multicultural Context

Learn how to develop effective communications and campaigns for culturally diverse audiences, locally and abroad. This training is composed of 3.5 hours courses given on 0.5 days, 1 Cultural values profile, 1 hour of personalized individual debriefing, 1-year access to the Global Business Compass platform.
Private session

This training is available in a private or personalized format. It can be provided in one of our training centres or at your offices. Call one of our consultants of submit a request online.

Call now at 1 877 624.2344

  • Duration: 0.5 days
  • Regular price: On request

Course outline

Duration : 3.5 hours
Schedule : 9:30AM - 1 PM

This unique and innovative learning path is particularly aimed at executives, employees or professionals in marketing, communications or sales, who are developing international markets or designing campaigns for culturally diverse audiences.

Path Outline
  • 3 hours courses
  • 1 Cultural values profile
  • 1 hour of personalized individual debriefing (by appointment after the course)
  • 1-year access to the Global Business Compass platform (in English only)


Marketing and communications executives, teams and professionals in organizations or agencies


Diploma, training and/or practical experience in marketing/communication


  • Raise participants' awareness of the impact of cultural differences in marketing
  • Equip participants to communicate more effectively in diverse cultural contexts - particularly in developing campaigns aimed at foreign markets.


Based on the Western communication model, this workshop examines the impact of cultural diversity on the SENDER (communicator/advertiser), the MESSAGE ("speaking the language" of the audience), the MEDIUM (choice of media) and the RECEIVER (consumer/audience/stakeholder).

Module 1
  • Cultural intelligence
  • Cultural values
  • Global cultural clusters
  • Activity
Module 2
  • Cultural expressions
  • Effective communication
  • Cultural manifestations
  • Culture and communication
  • Activity
Module 3
  • Culture and media
  • Culture and the consumer
  • Case study

Suggested Reads

Based on the Western communication model, this workshop examines the impact of cultural diversity on the SENDER (communicator/advertiser), the MESSAGE ("speaking the language" of the audience), the MEDIUM (choice of media) and the RECEIVER (consumer/audience/stakeholder).

Surround yourself with the best

Ysabel Viau
Ysabel Viau
Trainer, MBA, CQ certified
An artist with an MBA - Ysabel combines creativity and solid business knowledge to innovative training, compelling communications and effective development strategies and compelling communications. She garners over 30 years of experience in marketing and communications as an entrepreneur, GM, CMO, and writer. She has provided strategic development and communications services to local and international businesses in various industries, including technology, design, lifestyle/fashion, publishing and culture.
Alain Beaudoin
Alain Beaudoin
Trainer, Coach and Leadership Consultant
Known for the creative fuel that he brings to projects thought to be impossible to carry out, Alain is convinced that people are at the heart of change and focuses his approach on each individual’s positive development.
Marie-Pier St-Hilaire
Marie-Pier St-Hilaire
A successful entrepreneur, Marie-Pier loves challenging the status quo to attain excellence and achieve business objectives.
Natacha Viens
Natacha Viens
Coach, Consultant and Leadership Trainer
Natacha is a leadership development trainer and coach known for her gift of motivating, inspiring and mobilizing individuals to take action.
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Training center accredited by Emploi-Québec, Accreditation : 0051460
GST : 141582528 – QST : 1019557738
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