Duration : 2 x 3 hours
This unique and innovative learning path is particularly aimed at executives, employees or professionals in marketing, communications or sales, who are developing international markets or designing campaigns for culturally diverse audiences.
Marketing and communications executives, teams and professionals in organizations or agencies
Diploma, training and/or practical experience in marketing/communication
Module 1 : Exploring the SENDER
Module 2 : Exploring the MESSAGE
Module 3 : Exploring the MEDIUM
Module 4 : Exploring the RECEIVER