An artist with an MBA - Ysabel combines creativity and solid business knowledge to innovative training, compelling communications and effective development strategies. She garners over 30 years of experience in marketing and communications as an entrepreneur, GM, CMO, and writer. She has provided strategic development and communications services to local and international businesses in various industries, including technology, design, lifestyle/fashion, publishing and culture.
A certified cultural intelligence expert – Ysabel is one of ~700 professionals globally to hold a cultural intelligence (CQ®) certification. To date, she is the only marketing and communications expert in North America to be CQ® Certified. Ysabel has worked in cross-cultural capacities with international brands including Intel, Jeff de Bruges, Hachette Filipacchi (Laguardère/ELLE), Saguez & Partners and Canada's Trade Facilitation Office. Most recently, Ysabel has developed a pioneering course combining communications and cultural intelligence. She delivers this course within the Masters in International Arts Management program at Université de Montréal's HEC.
A knowledge junkie - Driven by an insatiable thirst for knowledge, Ysabel enjoys keeping abreast of cultural, current and international affairs as well as business and economic development. The nomad keeps on travelling, adding more destinations to her journals and knowledge base.